I really enjoyed creating the Nite Owl Cafe logo as part of the Sharpen Design Challenge so I wanted to expand on this concept even more. One recommendation was to try and create a branding guide/style sheet for the cafe. Branding guides are a mainstay when it comes to rebranding or just branding in general for any type of company/product. Here, I have variations of a Business Card, the main colors in the logo plus a look at the font choice. I highlighted the capital letters in each word as they all have a distinct shape to them. The circles with the owl face would work great for stickers or even coasters. I also included what I feel would be a solid Mission Statement for Night Owl Cafe.